Brits enjoy cheap pints before second lockdown

first_imgA server wearing a face mask or covering due to the Covid-19 pandemic, pours a pint of Camden Pale Ale inside a pub in Mayfair, London on November 3, 2020.DANIEL LEAL-OLIVAS | AFP | Getty Images A pub offering up to 50 percent off alcohol for drinkers in Soho, London, ahead of a national lockdown for England from Thursday.Yui Mok/PA Images via Getty Images Laura Martindale, manager of The Rocket public house in Whiston, pours away spoilt beer that has gone off after the pub was placed into tier three and now faces a four week lockdown ahead of a national lockdown for England from ThursdayPeter Byrne/PA Images via Getty Images A sign outside a pub reads ‘ Never too late to pop in for the last pint before lockdown’ on November 4, 2020 in London, England. Non-essential businesses, including pubs and restaurants, will be forced to close from Thursday, Nov 5, following a new national lockdown in England.Peter Summers/Getty Images “Cask conditioned beer will not last, so any beer that will not have been sold by the time the pubs are shut will have to be thrown away, simple as that. And the logic is we’d be better off selling it than throwing it away,” he said.The British Beer and Pub Association, a trade association representing brewers and pubs in the U.K. (and there are over 47,000 pubs in the country), estimated back in May that during the U.K.’s first lockdown in March as many as 70 million pints of British beer would have been destroyed due to closures.The association described it at the time as “heart-breaking to see so much British beer, brewed with supreme skill and care, poured away rather than enjoyed in pubs across the U.K.” LONDON — Many Brits headed out to enjoy their last trip to a pub for at least a month on Wednesday, with some offering cut-price pints of beer before a second lockdown kicked in.Pubs across the country slashed the price of draught beer before lockdown began at 00:01 a.m. local time on Nov. 5. Some offered pints for as little as 95 or 99 pence ($1.28) in a bid to get rid of their stocks rather than pouring it down the drain, literally.Wetherspoons, the U.K.’s largest national pub chain and already known for its cheap drinks menu, was among those offering pints of ale for 99 pence in a bid to avoid wastage before the lockdown — which is forcing pubs, restaurants, leisure centers and gyms in England to close for a month. – Advertisement – – Advertisement – Some brewers found other ways to use the beer including feed for anaerobic digesters to create organic fertilizer for farming, the association noted, as well as beer reused as animal feed.The second lockdown is due to last until Dec. 2, depending on how effective it is at lowering the country’s coronavirus infection rate. The U.K. currently has the third-highest infection count in Europe after France and Spain, with just over 1 million reported cases of Covid-19, according to Johns Hopkins University data. On Oct. 31, U.K. government data showed the seven-day average number of cases stood at 22, 329.As infections started to rise in September, pubs, bars and restaurants were forced by the government to close at 10 p.m. and table service became obligatory.The British Beer and Pub Association is among industry groups calling for more support from the government, including requesting tax cuts for the hospitality sector, employment support and business grants.It has warned that almost a quarter of pub and hospitality industry members believe they could go out of business before the end of the year without government help.The Stonegate Pub Company owns over 700 pubs and bars nationwide in the U.K. and it also announced a three-day sale of all cask ale earlier this week, with pints for 95 pence across its venues.Managing Director Helen Charlesworth lambasted the government ahead of the English lockdown, issuing a statement that “once again, the hospitality industry is being told to bear the financial brunt of further regulations in the Government’s response to Covid-19.”“Given the short notice, this 95p pint sale is to ensure minimal wastage of product across our estate.” – Advertisement – The deal only applied to cask ales, not lager, ciders or wines which can keep, Wetherspoons’ spokesman Eddie Gershon told CNBC Wednesday.- Advertisement –last_img read more

New integrated campaign sees Betfair ‘Play Smart’ with Euro giants

first_img Top 50 clubs suffer €751m decline in brand value July 31, 2020 StumbleUpon Share ‘Deal maker’ Rafi Ashkenazi ends Flutter tenure  August 27, 2020 Submit Share Flutter moves to refine merger benefits against 2020 trading realities August 27, 2020 Related Articles As the European football season enters its knockout stages, Betfair has announced the launch of its latest integrated marketing campaign ‘Play Smart’, developed by London creative advertising agency Leo Burnett.‘Play Smart’, sees Betfair utilise its existing football partnerships with Arsenal, FC Barcelona and Juventus branding the online betting exchange as the ‘go-to-place for smart players’.The campaign, which will be distributed across Betfair’s social media inventory ( Facebook, YouTube, Instagram and Twitter), will feature renowned footballers; Bernd Leno (Arsenal FC) Leonardo Bonucci (Juventus FC) and Philippe Coutinho (FC Barcelona).Liam Hopkins, Board Account Director at Leo Burnett London said: “Betfair have managed to navigate a whole series of parameters to deliver a pioneering campaign in under one hour for each club shoot. They have positioned themselves as the place for people who ‘Play Smart’ and showcased their fantastic football sponsorship portfolio at the same time in this truly collaborative effort”.Publishing the campaign, Leo Burnett details that ‘Play Smart’ is the ‘sponsorship evolution’ of the Betfair campaign ‘Where Gut Instinct Meets Smarts’, building on the cognitive process of blending instincts, intelligence and competitiveness and the ability to ‘Play Smart’.Backing the campaign  Stephen Mault, Brand Director at Betfair said: “We set out to create a digital-led campaign, that would leverage our high-profile partnerships with FC Barcelona, Juventus and Arsenal to support our international growth. The creative positions the brand as the destination for the smart bettor, while building an association between the brand and our high-profile partners. We’re delighted with the creative and the output is testament to the combined effort of brand and agency.”last_img read more

MY DONEGAL – WITH LISA BURKITT

first_imgLisa BurkittLisa Burkitt is a former producer and presenter on Highland Radio.  Her first novel; The Memory of Scent, was published earlier this year and she is also published in an anthology of short stories; Best Paris Stories. She is currently working on her second novel.This is her Donegal:What is your favourite place in Donegal and why? The back strand on Rutland Island. Generations of my grandmother’s line (the ‘Buckie’ Boyles) came from Rutland so it has a huge pull on me…apart from the fact that it is a stunning beach.If you could change one thing about Donegal what would it be?I don’t think it is necessarily a Donegal thing – but it is the random dumping. You can come across it on beaches, forests, the side of the road. Anything from take-away packaging, to mattresses, and everything in between. Nothing kills the beauty of a Donegal scenic view, than a discarded fridge.Who is the one person in Donegal that you look up to and why? I have an uncle, who is a priest (Fr. PJ McGlinchey) and who headed off to Korea as a very young man in the 1950s. Over the decades, and through practical hands-on initiatives (many of which he culled from Donegal ideas) he transformed hundreds and hundreds of lives from poverty to sustainability. He brought looms from Donegal and taught the women how to weave; he imported sows and distributed piglets to families; he transferred the idea of the Co-operative from his home county to his adopted country. He is not ‘in’ Donegal, but ‘of’ Donegal.Daniel O’Donnell or Packie Bonner?Oh No…this is like Sophie’s choice!! Given my aforementioned connection with the area – I have a soft spot for Rosses folk, so this is like choosing between two of my kin!What has been Donegal’s proudest moment in recent years?….and that song immediately pops into my head! You know the one…where he’s sitting on a beach in Lanzarote? It did the rounds for a bit. You might have missed it. What was Donegal’s saddest moment?To me, there is always something terribly tragic about losses at sea – and the Arranmore tragedy in 1935 was especially poignant. 19 victims, 17 coffins, countless families ripped through. It must still reverberate.What is your favourite Donegal-made product?Turf. Not exclusive to Donegal, I know, but it makes you think of home fires. Who is Donegal’s greatest ambassador around the world and why?I immediately thought of Clannad. Many years ago, I was living in Paris and I saw a poster that they were playing at a small venue there, so I went along. The effect that they had on the audience, just made me proud to be from Donegal. They brought this effortless, authentic sound, and you could almost feel the scree of Errigal underfoot. They brought Donegal, and the crowd loved it. This was one venue, in one city, in one country and I am sure it was replicated everywhere they went. Altan do this as well – in fact, any Donegal musician who picks up an instrument and makes people connect with them and their sense of place, is an ambassador.Who is Donegal’s most successful businessperson in your opinion?The late Hugh Greene was an example of common sense, vision, resilience and adaptability. Though his success came in New Zealand, he never lost his ties with Donegal. It takes guts to run a business…and in this climate, anyone who is surviving – is succeeding.Who is your favourite Donegal sportsperson of all time?I remember at the time, hearing about Danny McDaid training for the Olympics between his postal rounds (and often during). It was the first time I ever really considered the dedication required of sports people.What is your favourite Donegal restaurant?I want to say that I haven’t found it yet – because that gives me the excuse to keep experimenting and trying out new places. There are so many good restaurants around the county. For the best quiche – the coffee shop at Alcorn’s Garden Centre; for a good, well-cooked menu in a small establishment – Belle’s Bistro in Rathmullan; for a great, fresh selection of fish – Harry’s in Bridgend; for lovely home bakes in a nice atmosphere – the Starfish café in Dunfanaghy. And I find myself in the Yellow Pepper in Letterkenny a lot; Pat’s on the Square always worth a visit; Any pub that has good Guinness and serves a nice plate of smoked salmon and brown bread or bowl of mussels….I think I eat out too much.Donegal’s golden eagles or basking sharks?I am rooting for the golden eagles. They have fallen once to man’s deliberate eradication of them from the county and it would be a shame if the same thing was allowed to happen again in this century.Your nomination for Donegal’s most stylish person?I’m afraid I have had to think long and hard about this one. The former Minister James McDaid represented us well in the sartorial stakes. Noel Cunningham cannot but spring to mind – as you know that he puts a unique stamp on how he pulls himself together. But for effortless style that makes you turn your head in appreciation….ummmmm He or she is definitely out there….I’ll just have to think a little longer about it.What is your favourite Donegal saying or expression?‘Don’t cut the branch you’re sitting on’….courtesy of a lovely woman in Fanad, who has a raft of them, that I keep meaning to write down.Will Donegal win the All Ireland next year?There is no reason why they shouldn’t. And we’ll get to hear that song again, and again.What is your favourite Donegal food?Rathmullan House does a delicious Crab Linguine with crab from Ward Seafood of Burtonport.Is there anything that really annoys you about Donegal or its people?I am not convinced about wind farms, and would hate to see these giant turbines creeping across our skyline. ‘Wind energy’ sounds harmless, but we are implanting chunks of high-tech metal into our landscape.If you had a million euro to spend on improving something in Donegal, what would it be?A million euro would not go next nor near addressing the transport network which is so desperately needed for this county…so the next best thing is to put it towards that wall that the Goat’s Don’t Shave once sang about.MY DONEGAL – WITH LISA BURKITT was last modified: December 25th, 2012 by BrendaShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)Tags:MY DONEGAL – WITH LISA BURKITTlast_img read more