Today, the coordination of the system of county tourist boards and the City of Zagreb was held in the Main Office of the Croatian Tourist Board, where the director of the Main Office of the CNTB Kristjan Staničić presented the positive trends of this tourist year, according to the CNTB.Kako je rekao direktor Staničić, riječ je o sastanku koji za cilj ima uspostavljanje još bolje i učinkovitije komunikacije unutar sustava. „Following my statements after taking over the position of director of the Croatian Tourist Board that strengthening cooperation in the system of tourist boards is one of my priorities, today we held the first coordination with the directors of tourist boards of counties. I had the opportunity to present to colleagues the implementation of previous activities of the CNTB Head Office, as well as plans for the continuation of the year and also hear first hand the situation in each county, with which directors of county tourist boards are particularly pleased, but also what are the potential challenges. which we need to work on together. The system of tourist boards is an extremely important part of the tourism sector, in many ways it is the initiator of various activities aimed at improving the overall offer of destinations and we need to work on it and establish a stronger synergy of private and public sector., said director Staničić.Na sastanku se govorilo i o marketinškim i PR kampanjama za posezonu 2017. godine te o udruženom oglašavanju, a direktor Staničić je naglasio kako su nedavno objavljeni javni pozivi za udruženo oglašavanje i strateške projekte, s posebnim naglaskom na poticanje prometa u razdobljima pred i posezone, kao i jačanju intenziteta postojećih aviolinija te uvođenje novih. „County tourist boards are now given an even more significant role in creating strategic commitments, as well as in managing the entire promotion process. Excellent tourist results so far this year, on which I congratulate all those who are responsible for them, as well as the expected further growth of traffic in the postseason, put before us all great expectations and challenges for the tourist year 2018. “Director Staničić pointed out and added that in addition to today’s coordination, in the coming period he will visit destinations and talk in the field with key people in the tourism industry, in order to better prepare all activities for the coming year.